Fashion Shows & Campaigns

Fashion shows and campaigns are more than creative showcases—they are high-stakes productions involving multiple parties, intellectual property, and significant investment. The Fashion Law Lab helps designers and brands navigate the complex web of contracts and legal rights that underpin these events, ensuring that every aspect is handled with precision and foresight.

Our services include drafting and negotiating model release agreements, photographer and videographer contracts, vendor agreements, venue agreements, music licensing, and creative direction contracts. We also advise on the use of images and video in lookbooks, marketing campaigns, and digital platforms, making sure rights are properly cleared and protected. By addressing issues like ownership of creative content, usage rights, and liability, we minimize risk and prevent disputes that could disrupt or tarnish a campaign.

We recognize that fashion shows and campaigns are critical moments for brand visibility and growth. That’s why we take a proactive approach—structuring agreements that allow creative teams to focus on execution while protecting the brand’s legal and financial interests. The Fashion Law Lab’s goal is to ensure that the glamour and artistry of these events are matched by the stability and security of strong legal foundations.