How can I protect my luxury brand from counterfeits?

Protecting a luxury brand from counterfeits requires both legal rights and active enforcement. The foundation is trademark registration—ideally in all the countries where your products are sold or manufactured. Registered trademarks give you the legal authority to stop others from using your brand name, logo, or other distinctive elements, and they are essential for working with platforms, marketplaces, and law enforcement. Without registered rights, it’s much harder to get infringing listings removed or to pursue counterfeiters through legal channels.

Once your trademarks are in place, you can build a proactive enforcement program. This often includes monitoring major e-commerce platforms, social media, and physical markets for suspicious listings, issuing takedown notices to remove infringing content quickly, and coordinating with customs agencies to block counterfeit goods at the border before they reach consumers. Some brands also work with investigators and brand protection vendors to trace counterfeit supply chains and pursue legal action when needed. We help luxury brands combine these tools into a cohesive strategy—protecting not only their revenue, but also the exclusivity and reputation that make their brand valuable.